Not a course. Not a workbook. A practice-building ENGINE with 10+ interactive tools that do the work for you — built by a Black woman physician who built her own DPC practice with a waitlist of hundreds, using these exact strategies.
6 phases. 31+ modules. Every one implementation-first. Lean startup strategies for $10–20K, not $100K+. Stark Law compliance baked in. Your operating system for practice liberation.
Every other DPC program gives you information. The Practice Liberation Lab gives you implementation. You input your reality — your story, your finances, your personality — and our tools generate your deliverables.
These are not PDFs or fillable forms. They're interactive practice-building instruments — personalized to your story, your finances, and your real-life situation.
Your honest starting point. This diagnostic evaluates your financial runway, risk tolerance, bandwidth, and timeline — and gives you a personalized readiness score with a specific action plan. Most physicians finish it in 8 minutes. No email required. Instant results.
Input your story, your values, and your vision. Get a polished, shareable Brand Guide — visual identity, tone of voice, messaging pillars — generated for your practice, not a template.
Auto-generates your custom AI prompt for content creation — trained on your brand voice, specialty, and patient audience. Use it in ChatGPT, Claude, or any AI tool to generate content that actually sounds like you.
Not every physician should be on every platform. This quiz maps your communication style, energy, and content preferences to the platforms where you'll actually show up consistently — and thrive.
Full website copy — hero, about, services, pricing, FAQ — modeled on top-performing DPC practices nationwide and personalized to your story, specialty, and community. Ready to hand to a designer or paste into Squarespace.
6-month to 2-year email sequence that turns leads into members on autopilot. Generates subject lines, email bodies, and send timing — personalized to your practice, your offer, and your patient avatar.
Your growth timeline, based on YOUR actual life. Input your current income requirements, moonlighting schedule, debt load, and patient acquisition pace — get a realistic, personalized roadmap to full-time DPC with real month-by-month projections.
Turn every patient visit into a 5-star Google review — automatically. Generates your follow-up sequence, feedback request templates, and review-response scripts. The warm referral system that built a waitlist of hundreds.
Real-time financial tracking with scenario modeling and break-even projections. See exactly how many members you need at what price to cover your costs, your debt, and your lifestyle — before you open your doors.
The two decisions that paralyze most new DPC physicians — solved. Model your panel size, membership tiers, and operating costs side by side. Compare DPC, concierge, hybrid, and employer-sponsored models. Set your price with data, not anxiety.
A sequenced curriculum where each module ends with something built — not just learned. No guessing, no skipping ahead. Structured progress from first-day feasibility to your first 100 members.
Is DPC right for you? Evaluate your readiness, risk tolerance, financial runway, and personal alignment before committing a single dollar.
Legal formation, entity selection, Stark Law compliance, malpractice part-time hack, and financial planning. The structural bedrock.
Craft your offer, set your pricing, design your membership model, and architect the patient experience. Pricing Estimator + Model Selector live here.
EMR selection, clinical workflows, scheduling systems, VA + AI + delegation strategy, and the tools that keep your practice running without burning you out.
Build your brand, generate your website copy, launch your nurture sequence, and activate the warm referral system that builds your waitlist with $0 in ad spend.
Open your doors, onboard your first patients, activate supplemental income strategies, and scale with the P&L Dashboard tracking every dollar in real time.
Each phase completed unlocks a residency-style designation. Not gamification — real proof of mastery. Track your progress, demonstrate your depth, and know exactly where you stand.
Board-certified Family Medicine DO. Functional Medicine. Nationally-recognized speaker. Bestselling author. Known as "Dr. Break it Down." Founder of Synergize Direct Primary Care — built with a waitlist of hundreds and $0 in ad spend, using the exact strategies inside this platform.
She learned DPC the hard way. This platform is everything she wishes she had on day one — systematized so you don't have to figure it out from scratch.
I built my DPC practice without a roadmap, without a mentor who looked like me, and without a single template to follow. The Practice Liberation Lab is everything I wish I had on day one.
Dr. Felecia Sumner, DO — Founder, Freedom Docs Collective™Start free. Build with The Lab. Scale with your cohort or go direct with Dr. Sumner.
The Lab is complete. Most physicians find everything they need here. Higher tiers offer more proximity to Dr. Sumner — not because The Lab is missing anything.
Start with the free assessment. Know where you stand in 8 minutes. Then decide if you're ready to build.